THE WORLD OF TIK TOK
Tiktok is now a larger-than-life platform which offers opportunities for its users with the potential of becoming an influencer and inspiring their viewers with creative video content. It is available in over 150 countries with a massive 1 billion official users and has been downloaded over 200 million times in the USA alone and 2.6 billion times worldwide. Tiktokers, as we call its users, spends around 52 minutes per day on the platform. On average, a Tik Tok user opens the app around ten times in a day. The tech giant has managed to pull in $500 million in revenue from the US alone in 2020. Tik Tok has been responsible for bringing some of its top users to Millionaire club. As per Forbes report on highest paid tik tok star, Addison Rae tops the list with earning $5 million, Charli D’Amelio is number two at $4 million and her sister Dixie is number three at $2.9 Million.
WHAT IS TIK TOK AND HOW IT WORKS
But what exactly is Tik Tok! Basically, it is an app which was initially released as a short-video sharing platform, primarily for lip syncing and dancing videos in 2016 in mainland China, by its parent company ByteDance. As it started to gain popularity, thanks to its parent company’s strong experience in running wildly popular apps, Tik Tok transformed into a fully fledged video service, with content available to all types of viewers. Its simple to use interface allows basically anyone from any age-group to create short videos, add some music to it and by making use of unique filters, upload a unique content online.
So How does it really works! According to Tik Tok, ‘It’s FOR YOU’ system recommends content by ranking videos based on a combination of factors – starting from new users’ interest and adjusting things indicated by user not interested in, too’. The following are the series factor which affects the content variation:
· User Interaction – These are the videos a user shares or creates, also the comments posted on a certain video and shared videos.
· Video Information – these are strictly related to captions, sounds and hashtags.
· Device & Account Settings – these include language preference, country setting and device settings.
What is it with gaining followers – The followers on Tik Tok are basically audience defined or targeted by a particular user. The Followers can be considered as a prime KPI for any Tik Tok user and that’s what every user is trying to gain, which results in the growth of their popularity. There are series of Tips which can help a user to enhance their followers and could enable them to reach their desired target audience:
· Properly identify your target audience
· Use TikTok to educate your followers
· Capitalize on the power of trends
· Create your own TikTok challenges
· Use hashtags as much as possible
· Post at peak times
· Cross-promote your TikTok videos on other social media accounts
· Engage with the TikTok content you enjoy
VIDEO EDITING TOOLS FOR TIK TOK
There are tons of video editing apps out there for Tik Tok users to choose from. Even the app itself is pre-installed with some of the basic video editing features and tools to get one started with. In this section, let us briefly review some of the apps in the market for Tik Tokers, which can be used in crafting immersive video contents.
· VIAMAKER VIDEO EDITING
A new tik tok video editing free to use app. It is an all-in-one video editing tool racked up more than 6000 reviews on google with a 4.5-star rating. Some of the key features include easy to use features like cut, reverse and changing speed, advanced filters and effects, massive music library, custom stickers and fonts and a wide range of magical effects. However, green screen features are currently not present.
It is a free-to-use video editing tool for Tik Tok users to enhance videos with filters, cropping, cutting, rotating, transitions, a picture and picture effect and more. It offers support for five aspect ratios 9:16, 16:9, 1:1, 3:4 and 4:3. Some key features included cutting videos by frame and deleting unwanted intro or outro with a single click, crafted filters, customized transition, and duration of video and supports 1080p, 720p and 480p video exports.
It is super simple to use editing tools especially for beginners on Tik Tok. It offers a single button step-by-step in-app tutorials, around 100+ effects, filters, and more supportive stuff.
FANCY VS PROFESSIONAL
Although there are plenty of video editing software and tools available on the android and IOS marketplace for the Tik Tok videographers to kick start their content creation journey, however, in order to make it big in the field of content development, often it is better to take things to next level and acquire professional assistance.
It is a fact that MOVAVI video editing app is not mobile friendly and convenient in comparison to other fancy apps out there but being a desktop only app often offers more capabilities, better features and more intricate control over the edit and more screen space to play. Moving to MOVAVI can be the best deal for TIK Tok video creators because now in the new version it offers easy-to-use interface, packed with tons of tools with devoted tutorials and a range of professionally crafted graphics to choose for at a click of a button. There are tons of stickers in the library to choose from, higher standard pan effects, picture-in picture capability, assortment of eye-catching transitions and much more professional stuff from MOVAVI effects store. Therefore, if a Tik Tok user is serious about making a living out of this platform and really wants to take things to the next level by building a larger target audience and increasing the followers it is strongly recommended to shift towards professional tools like MOVAVI Video editor and create outstanding content like a pro.